The Guide to Starting a Business

The Guide to Starting a Business

Get ready to launch | taught by Alison Edgar
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Jennifer Corcoran

Goodbye Imposter Syndrome!

I loved Alison's course 'The Guide to Starting a Business'. From the off Alison is warm, personable and highly engaging. She delivers essential business knowledge in a genuine, no nonsense approach in bite sized digestible chunks. I would encou...

Serrie Chapman

Brilliant

Well thought through. Clear, concise and to the point. Great support documentation and ask some very relevant questions.

Jennifer Corcoran

I loved Alison's course 'The Guide to Starting a Business'. From the off Alison is warm, personable and highly engaging. She delivers essential business knowledge in a genuine, no nonsense approach in bite sized digestible chunks. I would encou...

Serrie Chapman

Well thought through. Clear, concise and to the point. Great support documentation and ask some very relevant questions.

Alison Edgar
Alison Edgar
The Entrepreneur's Godmother

About the Instructor

Alison Edgar has over 30 years experience of being a top performing sales person across a range of different industries. She boiled down all that experience into an easy to follow approach called the 4 pillars of sales. For the past 3 years she's been using it to teach startups and small businesses to sell their products and services and grow their business.

Her work with UK startups and entrepreneurs has led to huge recognition and great publicity. She's appeared in the Daily Telegraph, The Guardian, The Daily Mail, Radio 4. She's been invited to Downing Street and Buckingham Palace. She was voted one of the UK's top 10 Business Advisors and she won a GB Entrepreneur of the Year Award.

She is also recognised as one of the top 60 most influential entrepreneurs in the UK.

Find out more

alison@alisonedgar.com

Do you dream of starting a business?

When we dream of starting a business it’s usually because we want the freedom of working for ourselves and the adventure of following our dreams and building something around our passions and talents.

But starting a business is like having a baby - it doesn’t come with an instruction manual.

There’s so much to do it can seem overwhelming.

No matter how many jobs you tick off your list there’s always something else to be done. And it’s hard to know where to focus.

Sometimes it can feel like you’re getting nowhere.

It’s all too easy to get distracted by the shiny fun things, when you really need to take care of some of the less sexy tasks.

The Entrepreneur’s Godmother is ready to wave her wand and make it all a little bit easier.

But successful businesses don’t happen overnight.

They take hard work, determination and drive. I can’t change that for you, but I can give you a roadmap that helps you focus on the right things at the right time. You’ll benefit from my experience and advice as well as a lot of encouragement and support along the way.

Who is this course for?

“I really want my own business but I’m not sure what kind of business to start”
“I’m thinking of setting up a business and I know what I want to do” - product or service based, B2B or B2C
“I’ve started a business, but haven’t fully committed to it” - you might still be working full or part time in a regular job, or maybe you’re a mum or dad trying to build something while you raise a family.
“Ive started my business, but I’m finding it harder than I thought and there’s more to it than I imagined”

If you've ever said anything like that - then this course is for you.

What does the course cover?

  1. How to find the right idea for your business
  2. How to test your idea quickly to see if there’s a market for it
  3. How to identify and target the right market for your business
  4. Setting the right kind of goals
  5. How to start marketing your product or service
  6. How to start using social media to promote your product or service
  7. Pricing what you do
  8. Building a brand
  9. Turning your goals into plans
  10. Testing your business model works

It also covers practical things around funding, legal issues and accountants.

Most importantly - if you complete the course and all of the activities - you will have everything you need to start a successful business.

You’re probably going to want to go back and repeat a lot of the activities in the course, as you develop your ideas and business.

There’s at least 7 hours of content and activities - most of it will be the time you spend working on the activities. Only you can do that. But my team and I will be there to support you every step of the way.

Personal ongoing support

To make that possible we’ve set up a private Slack community just for students of my courses. That community is a direct line to me and my mobile phone. You can ask anything and expect an answer. Slack is much better than Facebook or LinkedIn groups because you aren’t surrounded by distractions and there are no adverts.

You can send me a direct message with any questions you have, but you can also benefit from the questions and answers other people are sharing.

100% Money-back guarantee

We believe strongly in what we do and if for any reason you are unhappy with the course we will refund your money as long as you notify us within 14 days or purchase.

Are you ready to turn ideas into action?

You can try the first chapter for free below.

Course Contents

24 Videos
20 Texts
4 PDFs
7.0 hrs